In a world powered by data, success lies in making well-informed decisions. For marketers, leveraging analytics is no longer optional—it’s the key to unlocking impactful strategies. At Inventus Global, we understand the how to use analytics for better marketing decisions. By mastering marketing analytics, businesses can unlock significant growth opportunities, optimize campaigns, and deliver personalized […]
As the digital world accelerates, mobile device usage is skyrocketing like never before. Mobile devices now account for over half of global web traffic, with significant contributions from sectors such as e-commerce, social media, and streaming services. This trend underscores the critical need for mobile optimisation as a cornerstone of any effective digital marketing strategy. […]
In today’s digital-first world, building a strong backlink profile is essential for improving your website’s authority, visibility, and search engine rankings. At Inventus Global, we recognize that backlinks are a cornerstone of SEO, playing a pivotal role in building trust and authority with both users and search engines. Backlinks act as trust signals, with search […]
In today’s digital era, where traditional word-of-mouth has transformed into online engagements, influencer marketing has become a pivotal strategy for businesses. At Inventus Global, we help brands navigate this evolving landscape, empowering them to make the most of influencer partnerships. This “Beginners Roadmap to Influencer Marketing” outlines essential steps to create impactful campaigns, build brand […]
The bounce rate of your website plays a crucial role in its success. If users quickly exit your site without interaction, it could signal a high bounce rate, leading to diminished SEO rankings, poor user retention, and lost conversion potential. At Inventus Global, we understand the importance of reducing bounce rates to create a user-friendly […]
In the digital age, data-driven decisions are the backbone of successful marketing strategies. For beginners, mastering Google Analytics for Marketing Newbies is essential to track performance, analyze user behavior, and optimize campaigns effectively. This comprehensive guide, brought to you by Inventus Global, will walk you through the basics, highlighting digital marketing analytics, website traffic analysis, […]