Blog

Key Lessons We Learned After Running Hundreds of Ad Campaigns

1. Your Targeting Is Only as Good as Your Keyword Research2. Display Ads Aren’t Just Banners Anymore3. Don’t Just Advertise - Build Trust4. LinkedIn Is Underrated for B2B5. Stop Hiring One-Person Armies6. GDN Can Be a Goldmine - If Used Right7. Work With an Expert, Not a Generalist8. Paid and Organic Need to TalkFinal ThoughtsFAQs If there’s one thing hundreds of ad campaigns have taught us, it’s that every…

25 Jul

Your Hook Matters More Than Your Hashtag

Hook vs. Hashtag: What’s Grabbing Attention in 2025?What Makes a Good Hook, Anyway?Why Hooks Are the New Growth LeverThe Emotional Science Behind HooksThe Hashtag Trap: When It Becomes NoiseHow to Structure High-Performance PostsInstagramFacebookCrafting a Hook for Your Brand VoiceConclusion: Say It Better, Not Just LouderFAQs If you’ve ever posted something brilliant on social media, only to see it vanish into the abyss of zero likes and no engagement, you’ve…

22 Jul

Why Every Founder Is Becoming a Content Creator

In today’s digital landscape, the line between leadership and influence is rapidly blurring. Every Founder Is Becoming a Content Creator because storytelling has become essential to brand success. It is no longer just about building companies; it is about building communities, trust, and visibility. At Inventus Global, we have seen how the power of content creation can drive real results for businesses, especially when paired with strategies like Facebook…

11 Jul

The Algorithm Doesnt Hate You Your Content Triggers It Wrong

1. Content Without a Clear Engagement Path2. Ignoring Platform-Specific Behavior3. Failing to Leverage Influencer Behavior4. Underestimating Hashtags and Metadata5. Inconsistent Branding = Weak Recognition6. Repetitive Content Types Without Innovation7. Not Prioritizing Community Interaction8. No Cross-Platform OptimizationConclusionFAQs In the digital universe, creators and marketers often blame algorithms for poor content reach. You might hear statements like, "The algorithm hates me," or "My posts never show up anymore." But here’s the…